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Writing effective emails to market your product

Writing effective emails to market your product

We’re all busy, and we’ve all received lengthy, ambiguous and rambling emails. Ironically, most of us have also been guilty of writing such verbose emails while requesting for someone else’s time. So what kind of emails work then?

I have made some interesting and useful observations on effective email – particularly,

  • What not to do when emailing someone (ie. your target market).
  • How to write emails that people will actually (want to) read.

The relevance of email has recently become a topic of discussion as part of many marketing plans. There are arguments for and against what is now being categorised as ‘old fashioned’, however, it continues to be a major channel of communication, with research backing its effectiveness.

The risk of the reader not opening and deleting the email is increasing everyday hence engaging him in your email marketing campaign is crucial. Check how to increase open rates of your email to know how to tap the email marketing channel the right way.

This is your guide to creating a visually enhanced email that will add value to your brand.

1) Choose the correct colour & play with animations

You need to grab your readers’ attention fast, playing with colour can help visually enhance your email. The use of animation can definitely grab his attention. Make the headline pop!

What you could do?

  •    Use a fun and creative GIF that delivers one simple and clear message
  •    Highlight the message of your email encouraging the reader to purchase the product
  •    Bold images, standout calls to action, and strong contrast are all effective elements of a good design
  •    Let your logo dictate color scheme, consider using those colors throughout your email

 

 

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2) Develop a visual sense for what works and what doesn’t

Imagine your email and create a mental map before you start. Observe what catches your attention, what attracts and what repels you. The next time you are looking for inspiration, take a minute to examine content backed by your brand image.

What you could do?

  •  Use examples of previous campaigns you’ve sent
  •  Pieces from your competitors can teach you your don’ts
  •  Learning from your past errors can make your future email more effective.

 

3) Keep it simple & tidy

You need to theme your email. Simplicity and tidiness in your design can prove to be of  great help. Using  spaces and a clear central focus on your product is just what the reader is looking for. Focus on your product and the information you want to send across.

What could you do?

  •     Use different type sizes and colors, let your customers understand what’s crucial and what’s to be ignored.
  •     Your design should be straight to the point with less complex elements and a simple backbone

 

 

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4) Give it your personal touch

Giving a personal touch can enhance your email and give it that slight edge that can add value to your brand. Your consumer’s inclination to read your direct mail depends on the degree of personalisation. It should create a sense of familiarity.

What you could do?

  • Your consumer should be the central focus, making them realize that they add value to your business
  • Personalizing your email helps create exclusivity
  • You have a lot of options to play with, ranging from addressing it to a consumer to printing their name in the area of the actual collateral

 

 

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5) Make it seamless & let your content stand out

Make your customer stay on your email. Tempt them to take a second look at your mailer. Make your content short, crisp. Your content should beautifully complement the mailer.

Using fonts is equally crucial. Take a look at what the font! – for the perfect guide in selecting what font would be the best pick for you!

What you could do?

  • Use a simple and clean photo in the header that seamlessly extends into the rest of the design
  • Produce a good backbone to compliment your design
  • Instead of cutting off your images, try to make it seamlessly work into the rest of the email for a subtle and sober design

 

 

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6) Less is more because recognition is crucial

Your email is a visual solution to showcasing your brand. Reinforcing brand awareness is the primary goal. Your design should achieve instant recognition.

What could you do?

  • Use correct color palette and a uniform theme
  • Choosing the correct typeface is very important, it should be clean and consistent throughout the email
  • Use a simple, streamlined and easily recognized design
  • While your overall email should be fairly simple, the use of certain theme based elements to represent the brand keeps the design fun and engaging

 

 

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7) Use infographics & frame your content

Make a simple design that is  text focused. Grab your customers’ attention by introducing imagery. Laying various items around the edges of the background can create a nice visual frame for your email.

What could you do?

  • A few info graphic-like graphical data representations is a fun and effective way to communicate facts
  • Lots of information can get boring with readers,  create your own info graphics and position your content

 

 

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*The above emails / screengrabs are for illustration purposes only. ResellerClub has not claimed any copyright or IPR. ResellerClub has no affiliation with any of these brands in any form.

How to Turn Down Customer Requests Courteously

On our social media, we often joke about how many changes we as developers & designers receive from clients with the hashtag #webdesignerproblems.

Funny as it may be, in real life, it can be frustrating to have to re-do images or implement the client’s changes because he’s either unsure of what he wants or is over ambitious or simply, hard to please.

In this article, we’ll discuss how to turn down such requests politely (this applies to any type of customer request).

Genuinely listen to your customer’s request

First off, hear your customer out. Hearing him out lets your customer know he’s valued and important. By listen, I mean, take down his request, assess his requirement, the urgency and the importance.

Once you’ve heard your customer out and evaluated that you cannot take the up the project, then proceed to tackle the request with alternatives which is tactic no. 2.

Try an alternative

Instead of saying an outright “no” which could seem rude, find a way to turn down a request in a positive manner. You can do this by asking the customer or client a few questions like:

  • Why do you want to do this?
  • What resolution are you expecting?

Asking questions like these convey to your customer that you’re trying your best to work things out. Surprisingly, sometimes the client may think he needs one thing but could actually need something else. In the meantime, look for alternative solutions instead of his exact outcome. Ask yourself what work around you can find.

Explain what you can do

In other words, be honest. Now, yes you don’t have to oblige every request you get (that’s the point of this article) but again, instead of a “no”, explain to your client why you can’t take up his request.

Explaining it to him lets him understand you’ve considered his request but unfortunately, can’t provide the exact outcome that he’s expecting due to time or bandwidth constraints. Explaining helps maintain the rapport you have with the customer while still being realistic about your work.

Make sure your rejection email is clear

Sometimes it’s hard to convey a good-intentioned message on email as email doesn’t carry tone (Fun fact, Fox Type is a web app that actually analyzes how polite or rude your message is).

While rejecting customer requests on email, make sure:

  • You thank the customer for his request
  • Make sure you’re clear about declining the request
  • Mention what you can do
  • Reaffirm your answer at the end

Let me give you a real-life example. We accept good quality guest posts on the ResellerClub blog and a lot of requests that do come to me are from experienced writers with above average content. Now, sometimes a writer (who has already published a guest article on our blog) requests to publish more than 1 article. In this case, I politely email them something that goes like this:

Hey xyz,

Thank you for writing in to me. Your first article has been performing well on our blog. Many congratulations!

Thank you for your interest to publish a second piece of content on our blog. Unfortunately, since we just posted an article in your name, it will be a while till we publish one again because we want to give other writers a chance too.

We do value your partnership and will reach out to you if we do decide to publish content in your name again. Have a great day!

Cheers.

 

Acknowledge your existing relationship, build rapport

Let him know you’ve heard his request before you say no. Proceed to explain your reason for declining his request.

Assure him you’ll revisit his request in the future

Conclusion

I hope I’ve managed to give you some direction with rejecting requests politely. Pro tip: Pick and choose which ones to reject. It’s OK to reject customer requests in these scenarios:

  • Too many / unreasonable changes from the client
  • Lack of bandwidth/ resources to take up a new client
  • Beyond discussed scope of work (In this case, I suggest pitching this as an ‘upgrade’ at an additional fee)
  • Breach of a policy, non-compete

Addressing the ‘unlimited’

Many brands and companies offer ‘unlimited’ services which almost always will have soft limits and is still subject to an Acceptable Use Policy (AUP). If you’re going to be providing  an ‘unlimited’ service, ensure you communicate this to your customers so tackle multiple or unreasonable requests.

Let us know in the comments section if you’ve got more tips.

How to Skyrocket Your E-commerce Business Using these 5 WordPress Plugins

How to Skyrocket Your E-commerce Business Using these 5 WordPress Plugins

Your e-commerce business is eager to process more orders. However, the competition is tough, and every player is trying to stand out from the crowd and attract the attention of their niche audience. Of course, you’re looking for a way to gain some competitive advantage. The solution? Work smarter by leveraging the best e-commerce plugins for WordPress.

Every WordPress user can effectively optimize his/her platform regardless of their designing or web development experience thanks to amazing customized features called WordPress plugins.

These tools, that basically serve as critical resources for e-commerce websites, can change the face of your business. If you’re looking for better solutions for your e-store in 2018, you’ve landed on the right page.

In today’s post, I’ll cover the best e-commerce plugins for WordPress that can provide solutions for e-commerce professionals who are looking for a quick and steady growth. However, before I dive into that, I want you to clearly acknowledge the benefits of having an e-commerce website that acts as an intermediary between your future clients and your e-commerce business.

The Benefits of an E-commerce Website

If you’re not exactly sure why an e-commerce website is necessary for the expansion of your business, here are the primary reasons that will probably trigger your interest:

  1. You’re making your clients’ ordering process more accessible. A domain, a shared or reseller hosting service, which costs a few dollars per month, or perhaps a WordPress Hosting that’ll make your life easier. Compared to a physical space, that’s a really fair price. When people buy something once, they’ll know where to return as long as the previous buying experience was satisfying.
  2. By developing a professional e-commerce website, you’ll improve your brand reputation and look like a real pro. Your prospects will trust you more so their barriers to purchase will disappear.
  3. You can scale your activities and turn into a global brand. Gaining additional traffic, unlike attracting physical customers to your store, is a more flexible and reliable process. Digital marketing isn’t as complicated as it looks – you have to establish the right target audience and market your products well by emphasizing the benefits and the solutions they can bring.
  4. An e-commerce website that runs on WordPress gives you full control over your business promotion and sales process.
  5. You can analyze your customers’ behavior, collect useful feedback, and use it to improve the experience of your future prospects. In time, your optimized brand will be able to scale its operations online and bring additional revenues.
  6. Let’s be honest – every big brand is now present on both Google and on the main social media channels (Facebook, LinkedIn, Twitter, Instagram, Google+, YouTube, etc.). You must be present too, and you’ve got to give a great first impression to your unique online visitors.

Now let’s figure out which e-commerce plugin suits your business needs the best and see how you can effectively leverage it to improve your long-term revenue performance.

  1. MemberPress
    MemberPress is a successful plugin that allows you to offer subscription-based services or digital products on your WordPress site. Simply put, if you’re selling something and demanding a recurring payment, MemberPress helps you do that by providing a simple-to-use interface that charges your visitors securely.Features:

    1. This plugin has been live since 2011 and offers great access rules, which allows you to personalize the permissions of more segments of users and easily create content restrictions based on more criteria
    2. The Basic plan includes over 20 features and add-on integrations, 1-year support and included updates, and allows you to sell unlimited subscriptions
    3. The customizable registration form is extremely user-friendly, helping you create high-converting squeeze pages
    4. Integrated automated emails – keep your list updated with your content & product updates
    5. MemberPress offers Spanish, Portuguese, Italian, Russian, French translations (included). However, if you want to translate and implement a different language, you can do so

     

  2. LemonStand

    LemonStand is an e-commerce platform that allows users to develop their own highly-personalized e-commerce stores. Their mission is to help growing retail brands and subscription-based businesses create exceptional digital stores that truly sell.Haley Merlo, CEO at Assignment Geek Essay Services, describes this tool in an enthusiastic manner: “LemonStand is a plugin that allows you to design your user’s experience the way you want by giving you simple yet effective front-end development features and tools. It also includes built-in features that allow you to sell products and recurring subscriptions without having to use an external app. There’s nothing more that a newbie can hope for!”Features:

    1. LemonStand has been offering top-notch quality since 2016 when they effectively entered this niche market.
    2. The plugin is accessible even to the most newbie designers. LemonStand’s easy-to-use features allow you to shape your brand’s design, copy, and unique value proposition
    3. Customizable checkouts and several free open source themes available to premium members
    4. LemonStand offers 95+ payment gateways like Visa, Mastercard, Stripe, Paypal, etc.
    5. It comes with an awesome customer support that does everything to help you in a matter of minutes. Also, they have a strong social community that’s eager to help

    If you’re new to e-commerce, LemonStand should be a great e-commerce plugin for your website!

  3. Easy Digital Downloads
    This is a useful plugin that encourages you to “say hello” to the simplest method of selling and distributing digital products with WordPress.If your business deals only with online products, Easy Digital Downloadscan offer you all the features you could possibly use to sell easily and effectively.
    Features:

    1. This plugin has been live since early 2014. It comes with a full shopping cart, allowing your prospects to buy multiple products at once.
    2. Allows you to easily create discount codes and promotions for your customers
    3. Restricted to authorized access to subscribers/customers only, with the option of establishing download limits and link expirations
    4. It features a customer account dashboard page – so only your customers are able to access content/products
    5. Analysis features – everything you need to know about the selling performance of your products
    6. Detailed bookkeeping – you get regular reports of the most important data in the shape of easy-to-read reports
  4. WooCommerce

    WooCommerce is yet another effective all-in-one solution that many e-commerce store owners leverage. Interestingly, WooCommerce has been acquired by the owners behind WordPress, so the two platforms blend extremely well.It’s one of the most recommended e-commerce solutions for WordPress site owners because the features and options in it are exceeding everyone’s expectations.Perceive WooCommerce like the most comprehensive resource that you’ll want to access in order to personalize your web store.

    Features:

    1. WooCommerce has been up and running since early 2012.
    2. It provides a huge number of extensions and themes that WooCommerce users can get access to
    3. You can sell both digital and physical products with much ease, without handling the technicalities of e-commerce selling
    4. You can sell other people’s products through your own e-commerce site
    5. It offers a complete inventory management
    6. Offers all the popular payment gateways and options
    7. It provides a comprehensive documentation and a reliable customer support serviceThese were just some of the main features, but to see their entire value proposition, you have to become a member. The value proposition of this e-commerce plugin is huge, and it’s truly worth giving a shot.
  5. MarketpressMarketpress is one of the oldest yet most reliable WordPress plugins that serves the needs of e-commerce businesses. Using this tool, you can sell everything from physical goods to online products of all sizes and shapes. You can personalize your users’ experience by delivering product variations and personalized downloads, all from a simple and efficient digital marketplace.A big benefit of Marketpress is the fact that besides the fact that it offers great applicability, it is also free.

    Features:

    1. Marketpress has been launched in 2014. It features 15 payment gateways and 120 currencies.
    2. You can sell digital goods, as well as, customize single-page checkouts.
    3. It comes with a built-in wizard. Also, you don’t have to worry about VAT and Tax because they come ready.
    4. You can implement social media share buttons, coupons and features pricing. Also. you can test infinite product variations.If you can’t afford a premium e-commerce plugin, Marketpress is surely the best solution you can aim to automate and improve your e-commerce business activities.

Takeaways

The performance of your e-commerce business is always influenced by your ability to manage your resources. As you know, WordPress plugins serve as great helpers for anyone who’s eager to indulge in their solutions. Check out the before mentioned plugins as they are the best e-commerce plugins for WordPress and select one or two to test. Once you find a tool that completes or automates your daily work schedule, you’ll be thankful and eager to seek new ones. Good luck!

7 Reasons Why StartUps Should Switch To Magento E-Commerce in 2019

One of the major highlights of corporate news from across the globe in the year 2018 was Walmart acquiring a 77% stake in Indian e-commerce giant, Flipkart. It is the biggest e-commerce deal in the world reported to date. The other big news in the world of e-commerce that was an indicator of the future course of e-commerce technology was the acquisition of the open source e-commerce software platform Magento by technology major, Adobe for a deal of USD 1.68 billion. A single statement from the corporate press release by Adobe after the acquisition makes enormous good sense in this context: “This is the future of e-commerce- experience driven e-commerce.”

Look at the data shared by Tech Crunch that 79% of consumers in the United States of America shop online. Google suggests that searches for “shopping near me” have increased by 200% in the past two years. A recent study by Price Waterhouse Coopers found that 59% of its respondents have shopped at Amazon or other major e-commerce platforms like Alibaba’s TMALL and JD.

It is anyone’s guess then what the trajectory of e-commerce is likely to be in the year 2019. The growth of e-commerce websites is likely to continue unabated and in fact likely to scale up in the year 2019.

In recent years, shoppers have drastically shifted from physical stores to online stores and the same applies to the shop owners as well. The problem here arises when e-commerce store owners know where to head but do not have any idea about how they should lead.

Designing a competitive and elegant online platform is a strenuous task for most internet businesses. Though in recent times, it has become easier even for the start-ups to create a well-established website by using open source technology platforms like Magento.

Magento is one of the best choices and a perfect p to get the over-the-top level of services for small and mid-sized companies as well. It is a statically proven fact through Forrester Wave Research in 2018 that Magento is a leading alternative for almost every e-commerce developer. The influential and renowned organization stated that Magento is a strong performer in both B2C and B2B markets.

Research which covered one million websites by BuiltWith stated that Magento was the third largest E-Commerce platform in 2018. Due to its easy functionality, amazing customization offers, easy to install on localhost and configure on any hosting plans to improve the performance of the online store, this open source platform is flourishing as the most preferred service provider for startups.

If you are still doubtful whether you should choose Magento as your e-commerce platform in 2019 then here is a handy guide.

The seven reasons explained below will surely help startups to make a decision and switch to the most opted E-Commerce platform – Magento.

  1. Offers unmatchable customizations and tools
    Magento offers brilliant customization facilities that allow its users to design an E-commerce store according to their specific needs. The over the top E-commerce platforms do not cater to the same level of customization needs of startups.Magento is one of the finest open source platforms when it comes to integrating tool offerings. Given the numerous e-commerce tools that are available for analytics, conversion and modifying optimization including Hot Jar, Quant Cast Measure, Google Analytics, Inspect Let and Big Commerce Analytics, it makes sense to lean on Magento 2 to integrate all of these on to one platform.For example, Google Analytics can be integrated with a Magento e-commerce platform by following these easy steps:

    • First, create an account with Google Analytics and obtain a tracking identity.
    • Second, configure the Google API in Magento 2. Access your Magneto administrator account.
    • Third, choose the configuration tab.
    • Fourth, access the sales option in the Google API menu.
    • Fifth, expand the Google Analytics option and enable its operation by pasting the tracking identity in the blank for the account number.

    You can exercise a great amount of flexibility while using this open source platform. From managing E-commerce product pages, adding meta tags, canonical tags, customizing shopping cart functionality, tracking the products viability, sales, everything can be easily changed even by a layman like online shop owner.

  2. Provides Application Programming Interface for Inventory ManagementAt the core of a robust e-commerce business model is inventory management. For a start-up firm to streamline its inventory management and synchronize it with content development and sales campaigns, it is of vital importance that the inventories of the entire range of merchandise on sale be periodically updated and reviewed. You can use a Magento API which will help you to set routines, protocols, and tools to build your E-commerce store. This open source platform makes it easier to develop and update your inventory lists by using this feature.Along with a code scanning device, you can create a unique stock list and cut the cost of your employee management. This added advantage of Magento really helps online shop owners to move to the next level in achieving a great level of convenience.
  3. Saviour for Developers as Well as Store OwnersIt supports both OOP and MVC architecture. You can choose any of them according to your specific needs for development. Therefore, Magento is highly beneficial for web developers as it allows them to enable an optimal user interface and show their proficient programming skills.Moreover, if you are not knowledgeable enough in the development of web pages then Magento offers easy to use facilities as well. You do not have to be well versed with high-quality programming and web development knowledge to use this E-Commerce platform.
  4. Problem-Solving ExtensionMagento has a full-fledged marketplace where you can find numerous add-ons to optimize your online store. It can be said that if you have any kind of needs related to customizing your e-commerce store according to your tailor-made requirement then you will find an extension for the same in their offerings.These extensions are ready-to-use even for people who are not tech savvy which means that you do not need a developer specifically to work on extensions provided by Magento. This gives relief especially to start-up firms who are afraid to spend huge sums on hiring a developer for setting up their E-Commerce store. For instance, if you are looking to optimize of Magento site for search engine point of you, you can use SEO Suite Ultimate Extension.
  5. Digital Marketing AssistantWhen it comes to SEO techniques, Magento offers several things which others do not. Magneto is loaded with an in-built digital marketing assistant. Its open source platform offers great assistance to e-commerce store owners to measure and manage website traffic and thus navigate across business strategies for agile course correction.Magento as an open source technology platform offers SEO friendly URL suggestions, sitemaps, meta tags, and keyword suggestions. This provides a great amount of help to rank your web store on search engines and increase your customer base.
  6. Helps in Planning with In-Hand Data
    Magento has some great attributes that allow owners to view client history. The purchasing, search results and even wish lists can be viewed anytime by the developers or store owners. Such informative open source platforms allow beginners to know where their business is heading.It serves as an all-time feedback provider of your clientele. You can judge and plan according to the information stored by E-commerce platforms constructed by using Magento. This helps you to modify and improve your business strategies. Moreover, this assists you in knowing your weaknesses and strengths.
  7. Mobile Friendly 
    Do you have a smartphone? Obviously, yes! We all have a mobile device in our hand 24×7. The internet services on a mobile phone allow users to access web stores whenever a shopping idea comes in their mind. And no E-Commerce store would like to take a risk to avoid this platform.Although established big names might not be in a hurry to shift to mobility, it is a must to have feature for any startup. Who will offer you this? It is the perfect one-stop solution provider – Magento. They offer amazing mobility functions to their client.One can easily zoom in and out, drag-drop and slide any E-Commerce platform constructed through Magento. This makes it extremely mobile friendly and the best choice for people who do not want to compromise on customer satisfaction.

Conclusion

It must have become more clear to you how easy it is to formulate an E-Commerce store by using open source platforms like Magento. In between, speed is equally important for an eCommerce website. We at ResellerClub, offer Magento Hosting for your Magento powered e-commerce website as per your needs to improve the performance of your website.

It is totally not an issue if you have a startup when it comes to this open technology platform. Go ahead and use Magento to enhance the experience of web development and E-Commerce store establishment. It will surely provide a large field to develop your online business opportunities!

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